Blog

  • The odyssey of launching my handbag line (It’s selling out?!)

    The odyssey of launching my handbag line (It’s selling out?!) – Justine Leconte officiel

    Video

    https://www.youtube.com/watch?v=xgIC61liMos

    Summary

    ### Summary

    The text is about Christin’s journey of launching her first handbag collection called Elixir. She started the project after her jewelry launch during the pandemic and faced challenges in finding a suitable manufacturer with experience in the leather industry. The design direction of the collection is puristic, featuring geometric shapes, clean lines, and versatile designs. Despite high development costs that can cause bankruptcy in young designer brands, Christin focused on controlling costs due to limited resources. She considered not only quality, availability, and lead time but also ethics and sustainability when sourcing materials. The head of production visited potential manufacturing units in Portugal. The founder also wanted a vegan option for the product. The webbing strap underwent multiple design iterations before being finalized.

    Highlights

    • Elixir handbag collection launched after jewelry launch during pandemic.
    • Puristic design direction with geometric shapes, clean lines, and versatile designs.
    • Challenges in finding a suitable manufacturer.
    • Ethics and sustainability considered when sourcing materials.
    • Webbing strap underwent multiple design iterations before finalization.

    Key Takeaways

    • High development costs can cause bankruptcy in young designer brands.
    • Control of costs crucial despite challenges.
    • Sourcing materials considering quality, availability, lead time, ethics, and sustainability.
  • How can SHEIN and TEMU keep prices so shockingly low?

    How can SHEIN and TEMU keep prices so shockingly low? – Justine Leconte officiel

    Video

    https://www.youtube.com/watch?v=l6xWs5P7Llk

    Summary

    ### Summary
    The text discusses the cost structure of fast fashion brands like Zara and H&M, as well as ultra-fast fashion brands like Shein and Friends. It highlights that traditional fast fashion brands struggle with increasing costs and rely on consumers buying more clothes to stay profitable. The cost breakdown includes labor, manufacturing costs, overhead, factory margin, transportation, agent fee, brand’s margin, and wholesale price. Ultra-fast fashion brands have a significantly lower cost structure due to eliminating the retailer step, allowing them to sell t-shirts at low prices like €5. These brands focus on selling millions of units with tiny margins, which is essential for their business model.

    Highlights

    • Fast fashion brands struggle with increasing costs and rely on consumers buying more clothes to stay profitable
    • Ultra fast fashion brands have a lower cost structure by eliminating the retailer step and using low costs
    • Traditional fast fashion brands sell t-shirts at €20.50, while ultra-fast fashion brands sell them at €5

    Key Takeaways

    • Fast fashion brands need to keep costs down and rely on consumers buying more clothes to stay profitable
    • The marketing strategy of these brands has been discussed in a separate video with 340,000 views
  • 6 ways YOU can help reduce waste in the fashion industry

    6 ways YOU can help reduce waste in the fashion industry – Justine Leconte officiel

    Video

    https://www.youtube.com/watch?v=VS0DZsPD1Xc

    Summary

    ### Summary

    • Reducing fashion waste is essential for a sustainable future.
    • Shop more sustainably by purchasing from eco-conscious brands.
    • Be conscious of your wardrobe choices and plan accordingly.
    • Second-hand shopping and selling are the most sustainable options.
    • Online platforms like Vestiaire Collective and THE REAL Real make second-hand shopping easier.

    Highlights

    • 🌎 Reducing fashion waste is crucial for a sustainable future.
    • 🌱 Shop sustainably by choosing eco-conscious brands.
    • 👚 Be conscious of your wardrobe choices and plan accordingly.
    • 🌿 Second-hand shopping and selling are the most sustainable options.
    • 🛍️ Online platforms like Vestiaire Collective and THE REAL Real make second-hand shopping easier.

    Key Takeaways

    • 🌍 Designer Marine S upcycles fabric inventory into her collections, an example of upcycling.
    • ♻️ Donating clothes can lengthen their life cycle, but ensure they’re used and resold.
    • 👢 A more sustainable mindset is to only purchase garments that will be worn frequently enough to be worth it.
  • 5 wardrobe updates that will transform your style in 2024

    5 wardrobe updates that will transform your style in 2024 – Justine Leconte officiel

    Video

    https://www.youtube.com/watch?v=vX9bCqblZLQ

    Summary

    ### Summary
    The speaker discusses observing fashion styles in Berlin and London or creating mood boards online to get inspiration for updating your wardrobe. By identifying 4-5 pieces to integrate into your current wardrobe, you can give it a fresh feel. The challenge is to use one of these methods to update your wardrobe and share your favorite wardrobe item in the comments while subscribing to the channel for an upcoming video.

    Highlights

    • Observe fashion styles in Berlin and London or create mood boards online.
    • Identify 4-5 pieces to integrate into your current wardrobe.
    • Update your wardrobe using these methods.
    • Share favorite wardrobe item and subscribe for upcoming video.

    Key Takeaways

    • The 1950s fashion period offers inspiration with airy materials, harmonious color palettes, and patterns like cigarette trousers.
    • Define a key theme for your wardrobe, such as sustainability or focusing on natural fibers.
    • Viva is a shoe brand using recycled plastic water bottles in their production process.
    • Curate your closet by integrating key themes or fashion elements into your current style for a unique look.
  • The BEST of Pinterest’s trends for 2024

    The BEST of Pinterest’s trends for 2024 – Justine Leconte officiel

    Video

    https://www.youtube.com/watch?v=dZvoa5PpOFY

    Summary

    ### Summary
    In this video, Justine discusses Pinterest Trends for 2023 focusing on fashion and beauty. She highlights two major trends: „Head to Glow“ in skincare routines, and „Eclectic Grandpa“ in fashion, drawing inspiration from the 1970s and 1980s.

    Highlights

    • Head to Glow: Importance of advanced skincare routines for face and body, influenced by pandemic self-care practices
    • Eclectic Grandpa: Retro streetwear styles with influences from the 1970s and 1980s

    Key Takeaways

    • Brands leading the Head to Glow trend include Kali Nukes and The Body Shop
    • Eclectic Grandpa trend is inspired by Gucci and includes brands like P jeans, Lacoste, Ralph Lauren, New Balance for sneakers, and Mell
  • Top Fashion trends for Spring/Summer 2024 (but wearable)

    Top Fashion trends for Spring/Summer 2024 (but wearable) – Justine Leconte officiel

    Video

    https://www.youtube.com/watch?v=m0IPlbYnLf8

    Summary

    ### Summary
    This video reviews fashion trends for the coming season, discussing curated trend boards and their sources of inspiration. The aim is to provide ideas on how to make these trends wearable in everyday wardrobes. The trends discussed are liquid metals, extra long sleeves, big organic shapes and huge earrings, and masculine fashion codes with feminine coats.

    Highlights

    • Liquid Metals trend: Pinterest inspired, seen in Tory Burch, Ralph Lauren, and Proenza Schouler.
    • Extra Long Sleeves: Making a statement but may be impractical.
    • Big Organic Shapes & Huge Earrings: Accessory trend for the year in all price ranges.
    • Masculine Fashion Codes with Feminine Coats: Mixing traditional gender roles in outfits.

    Key Takeaways

    • Flowers are used as massive, hyper-realistic designs on solid backgrounds, creating a unique look.
    • Athletic wear influences mix masculine and feminine features, prioritizing comfort over style.
    • Skirts at work: Combining delicate tops with men’s wear inspired bottoms.
    • The Massive Earring Trend: Perfect for those who enjoy painting and creating their own clothing.
    • Tiny Shorts Trend: Extremely small shorts paired with low-cut jackets for a sense of protection.
    • Gucci Shorts: Leather, shiny, and colorful, often paired with a matte gray sweater.
    • Prada Trend: High waisted shorts in monochromatic tones with different fabrics for added focus.
  • The house renovation is *finally* moving forward! (Provence vlog)

    The house renovation is finally moving forward! (Provence vlog) – Justine Leconte officiel

    Video

    https://www.youtube.com/watch?v=_tsErbcSO8U

    Summary

    ### Summary
    Justine shares her update on renovating her house in Provin. She obtained a So-Cal building permit last year, which took five months. While focusing on launching her handbag collection and spending time in Portugal, she couldn’t manage the renovation simultaneously. Upon returning to France, she started the renovation with the roof, using a specialized carpenter for old houses with unique challenges. As the main contractor, Justine had to empty the upper floor before starting the project. The renovation process caused significant dust and required replacing damaged beams.

    Highlights

    • 🏠 Renovating her house in Provin
    • 📄 So-Cal building permit obtained after five months
    • 🏚️ Focused on handbag collection launch and time in Portugal, couldn’t manage renovation simultaneously
    • 🛠 Roof renovations with specialized carpenter for old houses
    • 🔩 Emptying upper floor before starting the project
    • ☔️ House was not waterproof

    Key Takeaways

    • 🚪 Renovations include changes to the roof, wooden structure, and windows
    • 🏠 Transformation of unused Terrace into a new room
    • 🎡 Addition of a pillar for support of the new terrace roof
    • 🚀 Narrator is excited about the changes and improvements made to the house
  • My review of the MET Gala 2024 is coming! Best dressed, worst dressed – and why.

    My review of the MET Gala 2024 is coming! Best dressed, worst dressed – and why. – Justine Leconte officiel

    Video

    https://www.youtube.com/watch?v=reI-G-Wrhus

    Summary

    ### Summary
    The speaker has just finished filming their yearly review of the Met Gala and is asking viewers not to watch if they don’t want spoilers. The video needs to be edited, but it will be coming soon.

    Highlights

    • Yearly review of the Met Gala
    • Video needs editing

    Key Takeaways

    • Speaker asks viewers not to watch if they don’t want spoilers
  • MET Gala 2024: best dressed, worst dressed, my ranking!

    MET Gala 2024: best dressed, worst dressed, my ranking! – Justine Leconte officiel

    Video

    https://www.youtube.com/watch?v=l96sYSl1gmc

    Summary

    ### Summary
    Justin’s review of the Metropolitan Museum Gala outfits reveals that the theme „Sleeping Beauties Reawakening Fashion“ doesn’t seem to fit well with the dress code „Garden of Time“. Many guests didn’t follow the dress code, and only a few outfits incorporated flowers or were creative. The focus should be on reawakening forgotten fashion houses or tailoring techniques rather than just princesses.

    Highlights

    • Dress theme: „Garden of Time“
    • Outfit highlights: Hand embroidered dress, Jan Gabana outfit, garden animals inspired outfit, green color palette outfits, and vintage Vace design dress

    Key Takeaways

    • Outfits that pay homage to Old Fashion techniques: Lu’s outfit filled with button closures (before the invention of zippers) and Tner Fletcher brought hosi inside out to highlight the disappearing category in fashion design and skill set.
  • These 4 fashion mistakes make you look older (+ easy fixes!)

    These 4 fashion mistakes make you look older (+ easy fixes!) – Justine Leconte officiel

    Video

    https://www.youtube.com/watch?v=xpzk_wwnxpc

    Summary

    ### Summary

    This transcript discusses four ways that outfits can appear older than intended and provides solutions for each issue. The points covered are boxy clothes, neutral colors, mismatched accessories, and overuse of prints.

    Highlights

    • Boxy Clothes: Incorporate fitted pieces or tailored garments into outfits to create a more polished look.
    • Neutral Colors: Add bright, natural colors to modernize neutral-based outfits.
    • Accessories: Choose contrasting styles and avoid full sets.
    • Prints: Use prints cautiously; pair one dominant print with solid colors for a timeless look.

    Key Takeaways

    • Boxy clothes can make you appear older or less sharp.
    • Neutral colors were popular in previous generations, making outfits seem older.
    • Mixing fitted and boxy clothes creates a dynamic look.
    • Adding bright colors to neutral outfits modernizes them.