Trend hunting: how to find fashion trends? What’s a trend? | Justine Leconte – Justine Leconte officiel

Video

https://www.youtube.com/watch?v=lwKivXIvDns

Summary

### Summary
The text discusses the importance of understanding and satisfying the needs of specific consumer groups in fashion. Trends can be classified into four types: macro trends (10 years or more), consumer trends (2-3 years), micro trends (years) and fads (short term). Fashion industry needs to understand these different types of trends to stay relevant and meet the demands of their target audience.

Highlights

• Fashion industry needs to understand and satisfy the needs of specific consumer groups.
• Examples provided are Balenciaga’s sack dress and two-bag trend for affluent women in large cities.
• Types of Trends: Macro, Consumer, Micro, and Fads.

Key Takeaways

• Understanding different types of trends is crucial for the fashion industry.
• Balenciaga’s sack dress and two-bag trend are examples of addressing specific consumer needs.
• Macro, Consumer, Micro, and Fads are different classifications of trends in fashion.