The odyssey of launching my handbag line (It’s selling out?!) – Justine Leconte officiel

Video

https://www.youtube.com/watch?v=xgIC61liMos

Summary

### Summary

The text is about Christin’s journey of launching her first handbag collection called Elixir. She started the project after her jewelry launch during the pandemic and faced challenges in finding a suitable manufacturer with experience in the leather industry. The design direction of the collection is puristic, featuring geometric shapes, clean lines, and versatile designs. Despite high development costs that can cause bankruptcy in young designer brands, Christin focused on controlling costs due to limited resources. She considered not only quality, availability, and lead time but also ethics and sustainability when sourcing materials. The head of production visited potential manufacturing units in Portugal. The founder also wanted a vegan option for the product. The webbing strap underwent multiple design iterations before being finalized.

Highlights

• Elixir handbag collection launched after jewelry launch during pandemic.
• Puristic design direction with geometric shapes, clean lines, and versatile designs.
• Challenges in finding a suitable manufacturer.
• Ethics and sustainability considered when sourcing materials.
• Webbing strap underwent multiple design iterations before finalization.

Key Takeaways

• High development costs can cause bankruptcy in young designer brands.
• Control of costs crucial despite challenges.
• Sourcing materials considering quality, availability, lead time, ethics, and sustainability.