SHEIN Influencer-Gate: did they mean it??The backlash explained. – Justine Leconte officiel

Video

https://www.youtube.com/watch?v=9wwNPQRfw-4

Summary

### Summary
Shein, a fast fashion brand from China, is dominating the US market and growing in Europe. However, the company has faced allegations of dumping disposable apparel, bypassing laws, health regulations, forced labor, and harmful chemicals in products. The brand invited influencers for a red carpet experience to create positive PR, but this led to backlash due to portrayal of idealized working conditions in the factory.

Highlights

• Shein, a fast fashion brand from China, dominating US market and growing in Europe
• Facing allegations of dumping disposable apparel, bypassing laws, health regulations, forced labor, harmful chemicals in products
• Invited influencers for red carpet experience, portraying idealized working conditions
• Influencers were paid expenses, possibly more, in exchange for social media posts promoting the brand
• Controversy regarding Shein’s working conditions and ethics practices

Key Takeaways

• Fast fashion brand Shein faces allegations of exploitative practices and unethical behavior
• Influencers were paid to promote Shein, leading to backlash
• The brand has expanded its presence, including a fashion show in Paris and pop-up shops worldwide

📹 Transcript: In this video, the narrator discusses how Shein, a clothing brand, faced criticism online due to influencers‘ promotion of the company. The influencers initially defended their association with the brand but later apologized and distanced themselves from it. This incident raises questions about ethics and transparency in brands and how associating with them could impact influencers‘ reputation in the future. Shein has since expanded its presence, including a fashion show in Paris and pop-up shops worldwide. 🔗 Links and further information available in description.