„See now, buy now“: the business model shaking the fashion industry | #FASHIONTALK | Justine Leconte – Justine Leconte officiel

Video

https://www.youtube.com/watch?v=7afWDXQF8W0

Summary

### Summary
In this video, Justine discusses the potential for a „Civil War“ between brands regarding the „See Now, Buy Now“ business model in the fashion industry. The traditional model involved showing collections months before they became available for purchase, leading to confusion and frustration among consumers. The „See Now, Buy Now“ model aims to change this by making items available immediately after they are shown on the runway. However, some brands oppose this approach, calling them „betrayers.“

Highlights

• Traditional fashion industry model vs. „See Now, Buy Now“ model
• Confusion and frustration among consumers with long lead times
• Some brands support the new model while others call them „betrayers“
• The video delves into the history of the fashion industry and its evolution over time

Key Takeaways

• The traditional fashion industry model involved showing collections months before they became available for purchase
• The „See Now, Buy Now“ model aims to change this by making items available immediately after runway shows
• Some brands support the new model while others oppose it and call them „betrayers“
• The video discusses the history of the fashion industry and its evolution over time