How to start a fashion line | Justine Leconte – Justine Leconte officiel

Video

https://www.youtube.com/watch?v=_7c7dq_wMj0

Summary

### Summary

Justine shares her journey from marketing to fashion, emphasizing the importance of choosing a location with a strong network and consumer knowledge. Key steps for success include registering your company, understanding suppliers, minimizing costs, and balancing multiple roles in the design process. To create an optimized collection, incorporate fabrics into designs early on and carefully plan photoshoots. Marketing efforts are crucial, including creating a lookbook, distributing flyers, and establishing a price list.

Highlights

• Study fashion in New York City before settling in Berlin
• Choose a location with strong network and consumer knowledge
• Register company, get tax number, and choose right legal form
• Understand suppliers and minimize costs when designing and sourcing fabrics
• Wear multiple hats: buyer, marketer, fabric sourcer, etc.

Key Takeaways

• Begin incorporating fabrics into design thoughts immediately
• Carefully plan and execute photoshoots
• Sourcing fabric is a significant cost driver
• Create a website with web shop for online clothing store
• Use newsletters to gather contacts and promote new collections