The FAST FASHION trap & how to escape | #whomademyclothes | Justine Leconte – Justine Leconte officiel

Video

https://www.youtube.com/watch?v=0ur13KvWoWE

Summary

### Summary

Justin discusses the impact of fast fashion on the industry and consumer perception, focusing on brands like H&M, Primark, Forever 21, Top Shop, and Zara. These brands control the entire process from design to consumption, leading to short cycles with 12-24 collections per year. This often results in low prices for consumers but can also lead to low wages for workers and a culture of urgency where clothes become outdated within two weeks. Fast fashion encourages frequent clothing purchases, diminishing the appreciation for items purchased. To contribute to change, individuals can choose timeless pieces, shop at thrift stores or online platforms, and look for labels with production control information.

Highlights

• Fast fashion brands have a significant influence on how people perceive fashion.
• These brands optimize every step of the process, often leading to low wages and waste.
• Consumers are encouraged to buy clothing frequently, diminishing appreciation for items purchased.

Key Takeaways

• Justin has reduced their closet size and focuses on more ethical fashion as a designer.
• They source fabrics exclusively in Europe and produce clothes there, where labor laws are enforced.
• To contribute to change in the industry, individuals can choose timeless pieces, shop at thrift stores or online platforms, and look for labels with production control information.