These fast fashion brands are greenwashing | H&M and Primark vs. Fashion Revolution Week – Justine Leconte officiel

Video

https://www.youtube.com/watch?v=mYkFHMgToeA

Summary

### Summary
The text discusses the concept of greenwashing in the fashion industry, where companies make false claims about their products being environmentally friendly or ethically produced to deceive consumers. It highlights the importance of recognizing greenwashing and offers suggestions on how to prevent it by researching brands, shopping ethically, and spreading awareness.

Highlights

• Greenwashing is a term used for companies making false claims about their products being environmentally friendly or ethically produced.
• Fast fashion brands may use loopholes in the law or clever wording to give the impression that their products are environmentally friendly.
• Consumers can help prevent greenwashing by researching certifications, shopping ethically, and spreading awareness about the issue.

Key Takeaways

• Research: Look for certifications from trusted organizations and check the brand’s history.
• Shop ethically: Support brands that are transparent about their practices and materials.
• Spread awareness: Share your knowledge with friends, family, and on social media to increase awareness of greenwashing in the fashion industry.