When fashion brands say they’ll reduce their carbon footprint… – Justine Leconte officiel

Video

https://www.youtube.com/watch?v=h1qsGe0LgEk

Summary

### Summary
In this text, the focus is on the fashion industry and its carbon footprint. It discusses how brands claim to reduce their carbon footprint significantly within short periods but cautions against accepting these claims at face value. The text highlights that a 50% reduction in upper production can lead to a 50% decrease in the footprint, while improving processes or outsourcing repair production to an external factory also leads to reduced footprints. However, it advises being skeptical of brands claiming rapid, dramatic reductions in their footprint as they may be hiding unethical practices.

Highlights

• Fashion industry and carbon footprint
• Claims of reducing footprint within short periods
• 50% reduction in upper production leads to a 50% decrease in the footprint
• Improving processes or outsourcing repair production leads to reduced footprints
• Be skeptical of rapid, dramatic reductions in footprint claims

Key Takeaways

• Brands claiming significant and rapid reductions in carbon footprint within short periods should be scrutinized.
• A 50% reduction in upper production can lead to a 50% decrease in the carbon footprint.
• Improving processes or outsourcing repair production to an external factory can also result in reduced footprints.