How Adele Markets Herself | The Artists Series S1E8 – Holistic Songwriting

Video

https://www.youtube.com/watch?v=mpwmsvJf2ss

Summary

### Summary
– Discusses how Adele’s image manifests in her music videos and album artwork.
– Highlights connections between Adele’s music videos and her perceived „old soul underdog“ image.
– The classic, old-fashioned feel of her albums is reflected in the black and white or sepia tones of the album artworks.
– Adele often uses real instruments in her music, giving it an old-fashioned powerhouse sound.

Highlights

• Adele is portrayed as an „old soul underdog“ through her album titles and classic styling.
• Her image emphasizes unity and relatability in her work.
• The use of unusual lighting and shadows in „Chasing Pavements“ adds depth to the music video.
• Adele explores various melodic constructs and harmonies in her music.

Key Takeaways

• Adele’s music videos often focus on her emotions and struggles rather than connecting with others.
• The music video for „Hello“ symbolizes a shift from focusing solely on herself to recognizing others.
• „Hello“ is a polished pop song with intricate production details.
• The key takeaway is that we should strive for improvement while not discouraging ourselves, and the speed of implementation is crucial to success.