Why is the Mac startup sound so successful? – Mixed Signals

Video

https://www.youtube.com/watch?v=5t-F08szM2k

Summary

### Summary
The transcript discusses the rich history and impact of Apple’s Mac startup sound. It traces its origins to a major chord played on a corg wave station with a pan flute for attack. The timbre (or tone color) of the sound is essential for human perception of sound and emotion, contributing to the effectiveness of Apple’s startup sound. Over the years, Apple experimented with other sounds but reverted back to the original when Steve Jobs returned to the company.

Highlights

• Mac startup sound designed to represent „cleansing new beginnings and endless possibilities“
• Original sound inspired by The Beatles‘ „Day in the Life,“ made up of a C major chord played on a corg wave station, stacked sounds for thickness, and a pan flute for attack
• Timbre plays a huge role in the effectiveness of Apple startup sound, as it doesn’t have a distinct melody like Intel sound
• The sound was changed from C major chord to a lower F# one, then pitched down to an F major in 2020

Key Takeaways

• Sound design plays a crucial role in affecting human emotions and conveying abstract concepts
• Apple kept the startup sound for its relaxing vibe and brand image
• Functions as free marketing through mere exposure effect
• One of the earliest examples of a sonic brand identity for Apple